Travel Plans

Travel Itinerary

This tour is planned accurately and precisely to take advantage of the every minute of the travel which is programmed for training, synergy, personal branding, and also creating the opportunity to have modern advertisement. You can find other programs in the following pages.


Pre - Trip Activities:

Due to the facts that the tour is unique and also unexampled in Iran, all the required security and other needed information will be explained in a session.

This tour is planned accurately and precisely to take advantage of the every minute of the travel which is programmed for training, synergy, personal branding, and also creating the opportunity to have modern advertisement. You can find other programs in the following pages.


Medical Examination Procedure

One further program which is going to be held in the adventurous business tour is taking some medical examinations. These tests are going to be taken very specifically in one of the luxury and unique hotels in Tehran by some of the best Iranian doctors. The tests are one of the crucial and pivotal programs which are going to be held before the adventuring business tour to make sure that the participants are in complete health.



With the motto of “ Be Universal ” , Master Cards will be obtained for all the managers who participate in this trip.


While - Trip Activities

Google Earth

One pivotal and remarkable point is that a photo of the managers holding the flags of their brand’s logo will be captured by Google Earth satellites and will be put on Google Earth and Google Map forever with its geographical code.

Training Workshop

A training workshop will be held with the cooperation of some prominent instructors in the fields of management and business with the subject of  Risk Management and it will help managers to improve their audacity and courage in making decisions.


Documentary Filmmaking

A group of professional cameramen and photographers with high technology and anti-freezing equipment will accompany the participants and they are supposed to record the entertaining and advertising moments of the trip and also provide advertising and business promotion clips after the trip.


Putting the Flag of Your Brand Up

This event may be too costly but 51 Brands in its tour package provides each brand the opportunity by putting its flag up and be world widely recognized.


Pole Clothes

Regarding the Arctic weather

conditions, the clothes which are utilized there are made in a special way. These clothes are consisted of three layers and each of them has a vital role.


1. Base Core (Foundation) Layer

This layer consists of fibers that insulate and wick moisture.The layer next to the skin, this should be soft, comfortable and able to wick away perspiration quickly so leaving you feeling dry in spite of your exertions in the cold.


2. Mid Insulation Layer/s

This layer is so lightweight and traps body heat. This is the most variable layer and can be added to as required depending on how cold the conditions are.


3.The Shell Layer

A tough waterproof and breathable barrier. Outer / shell layer is thoroughly windproof and waterproof. Some companies make these clothes with no insulation. Jackets usually have hoods.


  • It should be noted that all  the clothes will be produced and delivered with your trademark.



During the journey all the managers will have the opportunity to enjoy a simultaneous interpretation.

Journey Plan in the Arctic Business Tour

  • Sleigh riding by Huskies    
  • Hiking in Arctic glaciers     
  • Safari tour    
  • Sightseeing tour and the North Pole Aurora
  • Bicycle riding in the snow and ice   
  • Travel by Kayak       

North Pole

Greenland will be an awesome destination for adventurers in the Arctic and it is known to be the largest island on the Earth. The amazing point which should be mentioned is that this island has the least density of population and the smallest capital in the world.The Arctic desert view and the distinguished nature the climate there have made this island a fabulous and unique area. Undoubtedly, there will be a specific and peculiar experience for the adventurous managers in this journey. This place is one the main routes from which the arctic travel starts.   


Norway is the wettest, the northest and indeed the eastest Scandinavian country which has become well-known due to its spectacular and extraordinary sceneries. Besides, the valleys, water falls, mountainous areas, coast lines, and weird islands are considered as tourist attractions in this place. Furthermore, this country, with a population of 5 million, is considered to be one of the least populated countries in the Europe. Norway is another route for the adventurers to reach the north pole and the visit of picturesque views there.    


Murmansk, is a city in the north west part of the Russia which is located in Kola Peninsula close to the arctic circle. it should be mentioned that this city has gained reputation as a beautiful area which its unique climate has doubled its attractiveness. The Murmansk route, is another way to go to the North pole and those adventurous managers who are interested in a journey to the arctic can experience a very exclusive travel through the Murmansk rout and the North pole ocean in a very luxurious ice-breaker. Finally, it must be said that regarding the climate conditions and the exact time to which the journey is due, one of the aforementioned routs will be selected.


The Eskimo are the native peoples who have traditionally inhabited the northern circumpolar region like Greenland and commonly names as “Inuit”. Since the Arctic is one of the coldest and most unforgiving environments on the Earth, Eskimo are forced to adapt to the harsh and cold surrounding to survive and these people adapted every aspect of their lifestyle such as shelters, food, etc.


The igloo is the place which Eskimo live in the winter and it is a dome-shaped and temporary shelter which is made of snow blocks. Eskimo and nomadic people who live in the coldest regions of the North Pole can build a normal size igloo in 30-20 minutes, and also the sleeping platforms in the igloo were made of ice blocks and covered by fur. An igloo is used for less heat loss by wind convection and just by a light, the temperature can raise to 5 ˚c.



In the Arctic, there are two main seasons but they are far from equal. A long, icy and dark winter lasting 9 months and a short, very cool summer lasting only 3 months.

Temperatures rise slightly in April with a minimum of - 16 ºc and maximum of - 9 ºc and the adventurers will therefore still need plenty of layers to enjoy the amazing activities such as skiing. 

In this scientific - training and adventurous tour, the participants will experience the magical Arctic winter. It is significant to note that from February, the days get brighter, before the sun takes over from mid-March and the sun rises thoroughly. Therefore, the first rays on sunlight makes it a perfect time to go dogsledding, venture into the Arctic wilderness on snowmobiles or go skiing.



Aurora is undoubtedly one of the most wonderful phenomena which occurs in the Earth’s atmosphere and can be seen in the high latitude near to the two geographic poles. In other words, the mentioned astonishing phenomena is a natural and moving light display in the sky which appears in night sky and is observable in the polar regions’ sky at day break.

The interaction of magnetic field and energetic electrically charged particles in the cold nights of the North Pole causes auroras (polar lights) which are like the astonishing show of lights playing in the Earth’s atmosphere. Tourists from all around the world travel to the North Pole, in order to visit the breathtaking polar lights. Certainly, one of the attractions of the North Pole adventuring tour is visiting the auroras.


Wildlife in North Pole

In this journey, the support of animal which are getting extinct has been into consideration. The Arctic has a wider variety of animal life than Antarctica. Many animals live at the North Pole, commonly referred to as the Arctic region, including Arctic foxes, polar bears, seals and beluga whales. Some animals live closer to the bottom of the Arctic region, like malamutes, while others live close to the physical the North Pole like polar bears, seals and whales.


Polar bears have evolved for a life on the sea ice, which they rely on for reaching their seal prey. But the Arctic Sea ice is rapidly diminishing due to the warming earth, affecting the entire arctic ecosystem. For polar bears, sea ice losses means: reduced access to food, lower cub survival rates, increase in drowning, loss of access to denning areas. If this situation continues, soon we will witness the extinct of another animal species and this time it happens in the North Pole.



In addition, to ice-worthiness of our travel, Samin with the help of the Red Cross and Expert Organizations will provide safety standards, training and equipment protocols which are of utmost importance and in many cases set the standards for the VIP and VVIP passengers.

Safety in THE North Pole

This plan provides guarantee coverage during the business trip for all participants in 5 stars and VIP Hotels.


Greenhouse Gases

The primary greenhouse gases are in the Earth`s atmosphere. Human activities have produced an increase in atmosphere concentration of carbon dioxide. It has been estimated that if greenhouse gas emissions continue at the present rate, the Earth`s surface temperature could exceed and melt Arctic ice which leads to warmer climates and drought.


Earth Day

A commitment to save the Planet Earth is our duty because of this Earth Day is an annual event, celebrated on April 22 on which we demonstrate support for environmental protection.


Global Warming

Mainly increasing concentration of greenhouse gasses, industrial activities and the effects of Global Warming in the Arctic include rising temperatures, loss of sea ice, and melting of the Greenland ice sheet.


Water Shortage

Water, as a natural and vital source, is considered a valuable commodity in economic and social development, population increase, electricity producing powerhouses. Ineffective agriculture, inaccurate management and the lack of planning are the factors involved in the growth of water shortage crisis. There are some efficient solutions composed of: energy efficiency growth, replacement of old power systems with consistent wind, solar systems and etc,.


The reasoning behind the mentioned items is that

those who bear responsibilities as the society role models are more effective in culturalizing more than other people. The expedition of the managers who have their own successes and big challenges in their lives can have a beneficial effect on the society and the audience.

Modern advertisement and North Pole

What does Coca Cola do in the arctic?

Coca Cola would be one of the most consumed drinks all over the world. This company has always been active in the field of advertisement and they generally divide the history of advertisement into three parts:

1.The first stage was when the advertisements was product-based. It was after the industrial revolution. It was the time when customers were satisfied as long as their need is met. And this fact paved the way for the second stage.

2.After industrial revolution has started the mass-production, there started competition among companies that produced the products of same category. So, corporations invested in advertising to influence consumer opinion and behavior in their battle fields of survival rather than lower prices or develop new goods. This became the Second Stage. The second stage focuses on services and appeals to customer’s emotions.  Then, customers realized that companies treated them as no more than potential buyers, never fully understanding their value that drive them to choose the product of one company over the other. This led to the current stage of advertising.

3. In this stage the values and moralities were paid more attentions by the society  than it used to be and it  changed the product mark approach to trade mark.

One of the strategies of the third stage can be cause-related marketing. For instance, one company uses a non-profitable organization or a charity in its advertisement and both of them will be achieved and that is to be seen more.

Coca Cola successfully uses the cause-related marketing by promoting Arctic Home Campaign. and, in its most recently advertisements, it has sponsored this campaign by making a video which shows a polar bear being endangered.

Coca Cola believes that today, those advertisements like sponsoring a company for a spiritual goal is much better than those which exclusively show the product itself during the films and series.

This company truly believes that the current advertisements on TV will involve only auditory and visionary senses while an effective advertisement must engage other senses in the viewer. For instance, the above mentioned  ad about the polar bear will influence the audience’s emotion.

North Pole, a place for the elders

Kevin Gaskell was born in 1958 in England. Having been graduated, he started his career in Lamborghini and after almost five years he could make a company near bankruptcy the most profitable England automobile.

Kevin as CEO of four successful brands and as an entrepreneur who has built international companies, has led businesses in sectors including automotive, branded goods, technology, data, professional services, marine and landscape gardening!

His energy and leadership has helped companies including Porsche, BMW, Lamborghini, etc. to achieve world class levels of customer service and financial performance.

he was appointed UK Managing Director of Porsche at the age of 32 and BMW GB at the age of 37. He was recognized as ‘One of the top 40 leaders under 40 in the UK’.

There are a lot of gains he has in the field of management and trades, and many of us have participated in his classes and conferences. But what has made him a different manager is his being adventurous. He is one among a few number of managers who has spent some parts of his time doing weird and adventurous things, and one of these things is the travel to the North Pole. His idea about his travel to the Arctic is written on next page.


On our recent North Pole expedition we knew that the competition would include intense cold, moving ice sheets and hungry polar bears, so we prepared for all of those challenges. The unexpected competitor was the one which eventually caused us the biggest concern – the killer whale that would come through the ice in anticipation of a fleece wrapped hot meal on skis!

Back at work half my time is spent working closely with new and fresh young companies.  Straight out of business incubators these exciting businesses identify a new market niche, rush in with an innovative proposition – often employing fresh technology or an application of social media – try out new ideas, make mistakes, try another idea, learn quickly and begin to grow rapidly.

I get enormous satisfaction from investing in them and supporting their management.  My challenge with these entrepreneurial organizations is to get them to prepare for all the challenges ahead.  I know that they will be fast on their feet when the unexpected occurs, but in some situations they need to examine the situation in more depth before leaping into action.  Being unprepared for the occasional ‘hungry polar bear’ could be fatal!

The other half of my time I am advising large, established companies on corporate challenges.  Whether it’s how to react to and deal with the reality of losing customers to new entrant challengers or how to deal with transformational technology being exploited by innovative competitors, my challenge is often to get them to be creative and nimble if they are to protect their future.

They must examine the market from every angle and recognize that their new challengers will not only be the polar bears and the competitors that they expect, but it may be a new organization with a different approach. No matter how well prepared you think you are, you must think well outside the box when it comes to anticipating threats or you end up as lunch for an opportunist killer whale.

Working with companies at the opposite ends of the business spectrum may seem like a contradiction, but I think the two can learn from each other. New businesses need to learn from the structure and systems that larger, established enterprises operate.

And even the leaders of the most successful and established businesses must ensure that they encourage innovation and new idea generation. They must also make sure that they nurture the positive and energetic culture which allows that creativity to make a meaningful difference to the business.

Does your business have the best of both? It is well-prepared and planned for success or able to deal with hungry polar bears? or does it have a fresh, energetic and creative business culture on the lookout for killer whales?